Operator-led capital
for the homes America needs.
Properfy invests durable capital across single-family homes and build-to-rent communities in high-growth U.S. markets — built for cost-per-door discipline, professional property management, and long-cycle LP alignment across 13 investment funds spanning the 2026 and 2028 vintages.
Discipline as a business competency, not a talking point.
Properfy competes on the metrics that decide durable returns in single-family rental: cost-per-door underwriting, absorption-rate management, and resident experience programs that drive retention and rental income stability.
Cost-Per-Door Discipline
Every acquisition is underwritten against a defined all-in cost-per-door target that incorporates purchase price, renovation, carry through lease-up, and management cost — or the deal does not clear.
Operator-Led Execution
An in-house construction, renovation, and make-ready team manages home improvement, cycle time, and finish quality with an operator's focus on absorption rate and product-market fit.
Ethics-First Relations
Full lease-term, rental-adjustment, and maintenance disclosure to residents at signing. Full fee disclosure and transparent quarterly reporting to LPs — no hidden charges, ever.
Aligned Capital Structure
GP principals commit 2% of total fund commitments. 30% of carried interest sits in escrow with full clawback. LP advisory committees are established at first close on every fund.
Source. Evaluate. Improve. Realize.
A defined multi-stage process governs every commitment, from initial screen through stabilized exit. No capital is committed before Stage 3 approval.
Source
National network of SFR brokers, institutional portfolio sellers, corporate relocation programs, and off-market homeowner outreach across target Sun Belt markets.
Evaluate
Each candidate underwritten on cost-per-door, all-in renovation cost, market rent versus underwriting rent, absorption rate, and management cost. Three financial scenarios modeled.
Improve
Acquired homes enter make-ready within 14 days of closing. Standardized finish quality, cost-per-door budgets, and coordinated lease-up minimize vacancy duration.
Realize
Stabilized portfolios evaluated for sale to institutional SFR aggregators, REIT platforms, recapitalization, or evergreen hold in the Reserve vehicle.
Alexandra Pohl
Founder and Chief Executive Officer
Alexandra founded Properfy on a conviction that the American housing market has been underserved by builders and operators who treat cycle time, lot pipeline, and affordability as talking points rather than as core business competencies. Properfy engineers those disciplines as operating systems.
Alexandra brings a background in lean and TPS methodologies from complex multi-site operations, capital and asset performance from a real estate family, and public infrastructure programs where she has personally directed $300 million or more in development and capital projects. She holds an MBA in Global Business Management.